Here is an interesting case that would work well in any communication class dealing with ethics. In Sunday's New York Times , Chuck Klosterman, the Ethicist, was asked if it was ethical for a beer company to bottle the exact same beer but package it in two different type bottles with different labels, one �regular� and one �premium.� The answer from the ethicist was that this was not unethical since the brewer didn�t say these beers were different; it was left it up to the customer to make the inference. �It only becomes unethical,� says Klosterman, �if the brewer claimed the premium beverage was literally different.� This is nonsense, IMHO. The brewer did say, claim, communicate that the beers were different by the different bottles and the different labels. The label �premium� means that the product is different from one that is not labeled �premium.� To limit communication to words seems a bit na�ve and leaves us with a conclusion that is intuitively incorrec...