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Showing posts with the label schemata

Perceptual Organization

Here is a brief discussion of that stage of perception concerned with organizing what we sense. In the next editions of Essentials of Human Communication (8e) and Interpersonal Messages (3e)� , this material will be collapsed (as always, to make room for new material). But, I thought that some instructors and students may prefer this somewhat more complete discussion. Organization by Rules  In the organization of perceptions by rules , one frequently used rule is that of proximity or physical closeness: Things that are physically close to each other are perceived as a unit. Thus, using this rule, you will tend to perceive people who are often together, or messages spoken one immediately after the other, as units, as belonging together. Another rule is similarity : Things that are physically similar (they look alike) are perceived as belonging together and forming a unit. This principle of similarity may lead you to see people who dress alike as belonging together. Similarly, yo...